Why Fatality Free Friday?

	"We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee." - Marian Wright Edelman, Lobbyist on Behalf of Children

Each year, around 1600 people die on Australia's roads. By far the most dangerous days - those which statistically suffer the most deaths - are Friday, Saturday and Sunday*. Saturday is traditionally the worst.

Road safety is a complex issue but we believe that if drivers consciously think about road safety and safe driving for just one Friday in the year, that day's toll - statistically about 5.3 deaths - could be reduced to zero.

That's our aim. Not a single road death in Australia for just one day. Just one Fatality Free Friday.

And we further hope that by making people think about staying alive on the road on Fatality Free Friday, they'll drive safer for the next few days too and reduce the traditionally high weekend fatality rate.

Who knows? Perhaps drivers can keep thinking safety each and every Friday and we won't just save 5 or 6 lives but many more.

*DataSource: Australian Transport Safety Bureau