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About Fatality Free Friday
Whilst advances in road design and vehicle safety have no doubt made a significant contribution to road safety, it is clear that a vital piece of the puzzle is still missing because the fatalities continue. Fatality Free Friday represents a fresh approach in dealing with what is a complex issue. The day will be an annual event designed to focus public attention on road safety and encourage all road users to think and drive safely. Our goal is to ensure that there are no road crash fatalities around Australia during the day. It is a call to action that will serve as a platform for a targeted and ongoing approach to road safety. The campaign will facilitate this via media and community involvement. You can make a difference. The concern regarding Road Safety is well documented. It is possibly best summarised in a report tabled by the Select Committee of the House of Lords in London, it reads:
It is clear that this statement identified the real core of the issue. However, you may find it interesting to know that these words were spoken back in 1939. One could argue that the situation hasn’t changed much since then. Currently, around 1.2 million people are killed each year in road crashes around the world. That equates to more than 3000 people a week. In Australia the road toll is around 1600 to 1700 road fatalities and for every death approximately 10 people are injured. These figures are shocking and highlight the need for urgent action. This situation is not acceptable and the road toll should not be accepted as inevitable.
The first Fatality Free Friday in 2007 coincided with the first United Nations Global Road Safety Week. The week represented a unique opportunity to raise community awareness on road trauma. The key messages for the week were:
We support these objectives and Fatality Free Friday aims to provide assistance in achieving this global philosophy as the years go by. Won't you join us? Check out our section on What You Can Do and let’s work together on the roads to make 22 May 2009 a Fatality Free Friday.
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