Fatality Free Friday 2009 Media Event -
1600 Pairs of Shoes Graphically Illustrate the Annual Australian Road Toll

Brisbane's News Talk Radio Station 1116 4BC hosted this graphic display of the national yearly road toll, set out in front of the Wally Lewis Statue at Suncorp Stadium in Brisbane on Thursday, 14 May 2009. A media event staged with the assistance of 4BC, Lifeline, the Suncorp Stadium Trust, Suncorp Insurance and the NRL, it was attended by Neil Roberts MLA, Minister for Police, Corrective Services and Emergency Services.

The event was attended by journalists and news crews from all three commercial TV networks and the ABC as well as the AAP, News and Fairfax print/internet media groups, and the Southern Cross Broadcasting group of companies through FFF sponsor 4BC.

The 1600 pairs of shoes, loaned by Lifeline, arrived in four large pallet cages.

Laying out the display took over an hour..

One of the Fatality Free Friday D-Max Utes beside the display.

Media interviewing Minister for Police, Corrective Services and Emergency Services Neil Roberts. Photographers in the background get a higher view of the shoes display.

Talking to Fatality Free Friday founder Russell White.

The TV news crews facing Russell and the Minister.

The scene in front of Suncorp Stadium.

Russell and the Minister being photographed among the shoes,
each pair representing a life loss each year on Australian roads.

Panoramic view of the display brings home the sheer numbers involved.

Spotted among the footwear.