Dramatic 'Empty Shoes' Displays in Two State Capitals

The lives of 1500 Australians lost on the roads each year will be dramatically remembered with a special event taking place on Fatality Free Friday, May 28, 2010 in Brisbane and Melbourne.

1500 pairs of shoes – each one representing a life lost on the roads – will be lined up in Reddacliff Place, Brisbane and on the steps of Federation Square Melbourne from 8am for most of the day .

In Brisbane the event will be attended by Queensland Police and emergency services representatives who will conduct road safety demonstrations. There will be an outside broadcast by the 4BC Greg Cary Morning Show and a Take the Fatality Free Friday Pledge drive.

In Melbourne, the pledge drive will be hosted by Fatality Free Friday patron, Bev Brock and V8 Supercar driver Mark Winterbottom. Also attending the Melbourne event will be representatives from Victoria Police and the TAC

“It’s going to be a very dramatic and moving display that will help bring the humanity back the statistics we hear time and again,” says Russell White, founder of Fatality Free Friday, author and road safety advocate.

Fatality Free Friday is Australia’s only community-based national road safety campaign.

Fatality Free Friday 2010 marks the fourth year of the campaign and has attracted wide range of commercial sponsors and supporters including Isuzu Ute, Monroe, Tyres And More, Suncorp Insurance, Armor All and 4BC.

Unlike other road safety campaigns, Fatality Free Friday offers direct and tangible participation.“We’re encouraging businesses, families, schools and community groups to download a pledge form from our web site and sign it and encourage other people to sign it too,” said Russell.