FATALITY FREE FRIDAY – 27 MAY 2011 UPDATE

The Event

Fatality Free Friday continues to resonate with the Australian community and the efforts of this year’s campaign has reflected this. As we know road safety is a complex issue and it is impossible to find one single key to reduce road trauma.

Since its inception in 2007 the Fatality Free Friday campaign has continued to expand its operation and is now recognized as Australia’s only national community based road safety program.

It has successfully fostered community ownership; complex road safety issues and encourages those who can make a significant difference in reducing road trauma.

The campaign is more than just a single day, whilst our target is to have a fatality free Friday ultimately we are aiming for a longer term community change.

This year’s Fatality Free Friday event was a great success nationally –we thank everyone for their support and for making the day possible.

To date over 30 000 road safety pledges have been signed- this is an outstanding result. In addition we have been inundated with hard copies from around the country so keep referring back to our website to see how many pledges have been taken.

The media exposure was fantastic both the public awareness and exposure of the campaign is defiantly growing each and every year.

Don’t forget to make a diary note for the 2012 event being held on Friday 25 May 2012.

The Day - Friday 27 May on our roads

The states of WA, TAS, ACT as well as the NT were fatality free however QLD, VIC, NSW and SA each recorded 1 death on Friday 27 May 2011.

These numbers clearly highlight that too many innocent lives are being lost on our roads. It also reinforces the Fatality Free Friday message that road safety is still a massive problem and that all road users need to take responsibility. We will continue to take action to promote road safety to the Australian community.

Our condolences go out to all the family and friends affected by the weekend’s tragic accidents.