How To Save A Life
Fatality Free Friday video featuring the song 'How To Save A Life' by The Fray.
Embrace Life Alexander Commercials in the UK produced this original approach to road safety advertising for the Sussex Safer Roads Partnership. The approach has close parallels to that of Fatality Free Friday in reinforcing the concept of personal responsibility for road safety. Said Embrace Life writer-director Daniel Cox: “Key to the film's creation was to focus on a message that didn't take a conventional route to shock and scare the audience; rather it was my intention to bring the audience in on the conversation of road safety..."
