Why Fatality Free Friday?

	"We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make which, over time, add up to big differences that we often cannot foresee." - Marian Wright Edelman, Lobbyist on Behalf of Children

Each year, around 43,000 people die on America's roads. By far the most dangerous days - those which statistically suffer the most deaths - are Friday, Saturday and Sunday*. Saturday is traditionally the worst.

Road safety is a complex issue but we believe that if drivers consciously think about road safety and safe driving for just one Friday in the year, that day's toll could be reduced to zero.

Our aim? Not a single road death in Las Vegas for just one day. Just one Fatality Free Friday.

And we further hope that by making people think about staying alive on the road on Friday 25 May 2007, they'll drive safer for the next few days too and reduce the traditionally high weekend fatality rate over the Memorial Day weekend.

Who knows? Perhaps drivers can keep thinking safety each and every Friday and we won't just save lives on May 25 but on many more days too.

*DataSource: Temporal factors in motor vehicle crash deaths, C M Farmer and A F Williams, Insurance Institute for Highway Safety, Arlington, Virginia, USA